2017 -2025

Work

NYC Tourism + ConventionsRebuilding a city’s digital welcome mat mid-crisis

Experience Strategy  Desktop & Mobile Web
PayPalBringing clarity to a fragmented global tool

Enterprise  Web App
EatOkraProduct design for Black food culture

Brand Strategy  Product  Design
Hella JuneteenthCulture-driven experience strategy

Experience Strategy  Brand Identity


GuideGeekResearch strategy for an AI product with no playbook

Research  Product Strategy
TriblBuilding the social platform Black communities deserved

Product Design  Mobile
Retrospect StudiosA Black creative agency, built from the ground up

Brand Identity  Creative Direction
Robin GolfMaking golf look like everyone’s game

Creative Direction  Brand Campaign
7th AveLaunch campaign and brand identity for a culture-first media platform

Brand Identity  Campaign Strategy
OAM SkinSkincare brand built for the people it was made for (Confidential)

Brand  Product




© 2026 Chijioke Amah